Ecommerce
Meet your Ecommerce Brain.
A connected operation, from first discovery to the next order.
Ecommerce works across departments, platforms and a thousand small decisions. We bring the relevant information and workflows together, with specialist intelligence supporting the whole journey.
The full scope
The whole operation, in view.
Start with one function or connect the wider operation. We bring the relevant product, customer and trading information into each workflow, so decisions can draw on a clearer view of the business.
- 01
Paid search and social analysis, campaign planning, landing-page alignment, creative briefs, test ideas and approved campaign actions.
Connected Stock availability informs campaign and creative recommendations.
- 02
SEO and AEO audits, Search Console analysis, technical and content priorities, articles, and collection and product content.
Connected Search opportunities inform content, collection and product-page work.
- 03
Segments, lifecycle flows, campaigns, personalisation, repeat purchase, win-back and testing where supported.
Connected Purchase and browse signals inform lifecycle communication.
- 04
Product records, variants, attributes, descriptions, media preparation, search metadata and collection placement.
Connected One product record feeds the storefront, search content, email and campaign briefs.
- 05
Readiness checks across products, stock, pages, email, ads, tracking and launch tasks.
Connected A launch dependency is flagged before a campaign or page goes live.
- 06
Collection ordering, search and navigation, offers, product recommendations, funnel analysis, landing pages and conversion priorities.
Connected Low conversion is assessed alongside product, stock and acquisition context.
- 07
Stock monitoring, sell-through, coverage and reorder signals based on demand, lead times and agreed buffers.
Connected Low coverage informs marketing and prepares a purchase recommendation for your approval.
- 08
Enquiry triage, order-status support, returns coordination, review and feedback themes, and escalation.
Connected Repeated customer questions become product-page or lifecycle content priorities.
- 09
Shopify product and collection pages, content sections, landing pages, theme improvements and tracking implementation.
Connected An approved insight becomes a previewable change, checked before release.
- 10
Reporting, attribution-aware comparisons, margin inputs, forecasting, anomaly detection, daily and weekly briefings and prioritised actions.
Connected Decisions draw on several functions, with clear data sources and limits.
A worked example
One launch. Every moving part.
What a connected launch could look like in practice, from the information that comes in to the decision that comes back to you.
- 01
Information received
New product records and variants, current stock, supplier lead times and the launch date.
- 02
Tools involved
Shopify, Klaviyo, your ad platforms and wherever stock is tracked today.
- 03
Coordinated work
Product pages checked for content and tracking. The launch email and ads scheduled against available stock. Low-stock variants flagged before go-live.
- 04
Your approval
You confirm go-live and decide on the reorder recommendation. Nothing is published or purchased without you.
Launch readiness briefing
- Ready
Product pages ready
Content, variants and tracking checked on all six pages.
- Check
Stock check needed
Two variants are below the agreed buffer for the planned campaign.
- Review
Launch email ready for review
Scheduled for Thursday and held until stock is confirmed.
- Approve
Reorder recommendation
Lead time and expected sell-through suggest ordering this week.
What holds it together.
Beneath the specialist functions sits a shared foundation. A coordinating agent brings decisions to you and hands work to specialist workflows, within the permissions you set.
- Brand context
- Product, customer and stock records
- Consistent measurement
- Connected tools
- Scheduled routines
- Approvals and action history
Start with a priority. Connect the wider picture.
Retention & lifecycle
Segments, flows and campaigns that build repeat purchase.
Product launch coordination
Every launch checked across product, stock, storefront and marketing.
Stock & trading intelligence
Availability, reorder signals and a daily trading view.
Storefront & conversion
Collections, landing pages and conversion priorities.
The full Ecommerce Brain
Specialist functions coordinated across the whole operation.
Bespoke implementation, scoped and quoted around your business.
See ways to work togetherLet’s talk ecommerce.
Tell us where the business is heading and what is getting in the way. We’ll help you decide where your Ecommerce Brain should start.