Flagship system
The Ecommerce Brain
A connected intelligence layer across your ecommerce operation, from acquisition and retention to products, stock, launches and trading.
Explore the Ecommerce BrainSolutions
Intelligence, put to work.
Focused capabilities. Connected workflows. A business that works as a whole.
Explore the functions we can help you improve, then shape an implementation around the tools, priorities and people in your business.
Our approach
Bespoke implementation
For any business. We connect the systems you already use, fill the gaps between them and add specialist support where it helps, built around your workflow.
Trades example
Job software, accounts, inbox and AI tools connected from enquiry to payment.
Where we can help
Bespoke services, built around your business. We confirm the tools, access and scope before building and testing your implementation.
Take one on its own, combine a few, or bring them together in an integrated system.
Show solutions for
17 capabilities
Growth & marketing
Attract the right customers and keep them coming back.
Acquisition & creativeConnect campaign analysis, creative planning and landing-page priorities with product, stock and trading context.
- What it does
- Reviews paid search and social performance, plans campaigns and tests, and prepares creative briefs aligned with the products you can actually sell.
- What it can connect
- Ad platforms, analytics, your storefront, product and stock data.
- What you approve
- Budgets, new campaigns and live changes are approved by you before they run.
- Examples
- Paid media analysis, creative briefs, test planning, approved campaign actions.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
SEO & AEOBe found across search and AI-led discovery, with content and technical priorities connected to what you sell and where you work.
- What it does
- Audits search and AI-led discovery, analyses Search Console data and turns opportunities into prioritised content and technical work, from product and collection pages to service and location pages.
- What it can connect
- Google Search Console, analytics, your website or storefront and content tools.
- What you approve
- You review content and technical changes before they are published.
- Examples
- Search Console analysis, content planning, product, service and location page copy, technical checks.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Retention & lifecycleBuild more considered customer journeys through relevant segments, email campaigns and lifecycle workflows.
- What it does
- Designs segments, flows and campaigns, informed by purchase and browse signals where the data and customer consent allow.
- What it can connect
- Klaviyo, your ecommerce platform, product and stock data.
- What you approve
- Journey logic, content and campaign sends are reviewed and approved by you.
- Examples
- Klaviyo flows, personalisation, repeat-purchase journeys, win-back and supported testing.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Products, stock & trading
Keep the range, availability and trading picture in step.
Product setup & launchesBring product information, storefront readiness and launch activity into a coordinated process.
- What it does
- Prepares product records and content, checks launch readiness across stock, pages, email, ads and tracking, and flags dependencies before go-live.
- What it can connect
- Your ecommerce platform, product information, stock levels and marketing tools.
- What you approve
- You sign off product content and confirm the launch before anything goes live.
- Examples
- Product records, variants, content, collection placement and launch dependency checks.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Storefront & conversionUse customer and trading signals to improve the path from discovery to checkout.
- What it does
- Reviews funnel performance alongside product, stock and acquisition context, then recommends storefront and conversion priorities.
- What it can connect
- Your storefront, analytics, product and stock data.
- What you approve
- Collection, offer and page changes are previewed and approved before release.
- Examples
- Collection ordering, navigation, search, landing pages and conversion priorities.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Stock & reorderingMonitor availability and sell-through, with reorder signals informed by demand, lead times and agreed buffers.
- What it does
- Tracks stock coverage and sell-through, flags low availability and prepares reorder recommendations, sharing availability with marketing activity.
- What it can connect
- Your ecommerce platform or inventory system, supplier lead times and sales data.
- What you approve
- Purchasing stays with you. Reorders are recommended, never placed without approval.
- Examples
- Stock alerts, coverage estimates, reorder recommendations and marketing availability checks.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Trading & planningBring performance, margin inputs and operational signals into a clearer view of the business.
- What it does
- Combines trading data across channels into daily and weekly briefings, highlights anomalies and supports forecasting, with clear notes on data sources and limits.
- What it can connect
- Your ecommerce platform, ad platforms, analytics, margin inputs and finance tools.
- What you approve
- Briefings inform your decisions. Any actions that follow are agreed with you.
- Examples
- Daily briefs, anomaly detection, forecasting and prioritised decisions.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Customers & enquiries
Respond well, from the first enquiry to the follow-up.
Customer care & returnsConnect enquiries, order information and follow-up so customer needs reach the right next step.
- What it does
- Triages incoming enquiries, drafts order-status responses, coordinates returns and surfaces recurring questions for product and content improvements.
- What it can connect
- Your helpdesk or inbox, ecommerce platform and returns tools.
- What you approve
- Agreed response types can run routinely. Exceptions and sensitive cases come to your team.
- Examples
- Enquiry triage, order-status support, returns coordination and issue escalation.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Enquiries & quotesBring new enquiries into a consistent process for response, quoting and follow-up.
- What it does
- Captures enquiries from your channels, creates customer records, prepares quote information and schedules agreed follow-ups.
- What it can connect
- Your website forms, inbox, job or CRM system and quoting tools.
- What you approve
- Quotes are checked by you before they are sent.
- Examples
- Enquiry capture, customer records, quote preparation and reminders.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Bookings & customer journeysJoin enquiries, availability, bookings and follow-up into a more consistent customer experience.
- What it does
- Coordinates confirmations, reminders and onboarding steps around your booking system, so customers know what happens next.
- What it can connect
- Your booking tool, calendar, inbox and customer records.
- What you approve
- You set the messages and timing. Changes to bookings stay with your team.
- Examples
- Booking reminders, onboarding, service follow-up and recurring appointments.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Customer follow-upKeep in touch after the work is done, with timely thank-yous, review requests and reminders about future work.
- What it does
- Sends agreed follow-ups when a job or service is complete, prompts for reviews and flags customers who may need a return visit.
- What it can connect
- Your job or booking system, inbox or SMS tool and customer records.
- What you approve
- You approve the messages and the rules for when they are sent.
- Examples
- Thank-you messages, review requests, maintenance reminders and repeat-work prompts.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Operations & admin
Organise the work behind the work.
Scheduling & handoversConnect appointments, job information and team updates so the next person has what they need.
- What it does
- Prepares job information for scheduled work, shares updates with the team and keeps handovers consistent between the office and the site.
- What it can connect
- Your job management system, calendar and team messaging.
- What you approve
- Scheduling decisions stay with you or your office team.
- Examples
- Booking coordination, reminders, job preparation and handover information.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Accounts & paymentsKeep payment follow-up connected to customer and job progress.
- What it does
- Prompts invoices when work is complete, tracks payment status and sends agreed reminders through your accounting tools.
- What it can connect
- Accounting tools such as Xero, your job or booking system and inbox.
- What you approve
- You set the reminder rules. Invoices and adjustments stay in your accounting system.
- Examples
- Invoice triggers, status visibility and agreed reminders using connected accounting tools.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Team & office coordinationOrganise the information and communication behind daily operations.
- What it does
- Sorts the shared inbox, collects availability updates and brings job or service information together, so the team works from the same picture.
- What it can connect
- Your inbox, calendar, rostering or team messaging tools.
- What you approve
- Staffing decisions and customer commitments stay with you.
- Examples
- Staff availability updates, inbox triage, job information and owner priorities.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Owner briefing & dashboardsA clear view of what matters, delivered on the schedule that suits you.
- What it does
- Connects agreed data sources, shows the measures that matter and flags priorities and decisions in a daily or weekly briefing.
- What it can connect
- The platforms that already hold your sales, jobs, bookings or customer information.
- What you approve
- The briefing surfaces decisions. You choose what happens next.
- Examples
- Daily briefings, owner dashboards, exception alerts and weekly summaries.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Websites & strategy
The digital foundations the rest of the system builds on.
Websites & developmentBuild and improve the digital experience, from a new website to landing pages, enquiry or booking flows and store features.
- What it does
- Designs and builds websites, landing pages and store improvements, with enquiry or booking forms and tracking in place, and every change previewed before release.
- What it can connect
- Shopify or your website platform, booking or job tools, analytics and tracking.
- What you approve
- Every change is previewed and approved before it goes live.
- Examples
- Service business websites, Shopify improvements, landing pages, enquiry forms and tracking implementation.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
Brand & digital strategyGive the business a clear direction across positioning, customer experience and digital channels.
- What it does
- Works through positioning, customer experience and channel priorities, then shapes a connected roadmap for the systems and marketing that follow.
- What it can connect
- Your existing brand, website, customer insight and channel data.
- What you approve
- Direction and priorities are agreed with you at each stage.
- Examples
- Brand foundations, website planning, campaign direction and connected roadmaps.
- Ways to engage
- On its own · As part of a bundle · Within an integrated system
We assess platform compatibility and the depth of each connection during scoping.
Not sure where to start?
Tell us what is taking up your time. We’ll help you work out which capabilities belong together.